The Trust Audit Kit: Semiotics Edition
Your website looks professional. So why are visitors still hesitating?
You've changed the copy. Improved the design. Added testimonials.
But visitors still aren't responding the way you expected.
Before you spend money redesigning your website again, find out what it is actually communicating.
The Trust Audit Kit helps you identify the signals that may be creating uncertainty, understand where communication breaks down and decide what to fix first.
72 pages. 18 diagnostic tests. Six lenses. One Trust Repair Plan.
Get The Trust Audit KitStop guessing what isn't working. Examine it.
The workbook takes you through six diagnostic lenses. Each lens includes three tests, with scoring, evidence and repair exercises.
01
Human Signal
Can visitors see the people behind the business?
02
Coherence
Do your words, visuals and promises agree?
03
Specificity
Could your competitors say exactly the same thing?
04
Credibility Architecture
Are your claims supported by evidence?
05
Generic Signal
Does your website communicate anything distinctive?
06
Conversion Moment
Have you given visitors enough reason to act?
The outcome: A prioritised Trust Repair Plan showing where to focus your attention instead of changing things at random.
Before you buy, look inside.
Here's a glimpse of how the workbook challenges you to look at your website differently.
Sneak peek
From the Specificity lens
Could your competitor say exactly the same thing?
Take the main promise on your homepage.
Remove your company name and logo.
Now imagine replacing them with a competitor's.
Would the message still make sense?
If it would, your visitors may be seeing a promise that tells them very little about why they should choose you.
The question isn't whether your copy sounds professional. It's whether it communicates something worth remembering.
That's one of 18 tests. The scoring, evidence and repair exercises for this lens are inside the kit.
Sadaf M.
Writer behind Learn Why We Trust
I explore why people trust, why they hesitate, and how the signals businesses send influence what audiences understand.
I created The Trust Audit Kit to turn those ideas into something founders can actually use to examine their own websites.
6,230+ followers across X and Substack.
Another redesign can wait. Understanding the problem shouldn't.
Your website is already communicating something.
The question is whether it's communicating what you intended.
Find the gaps. Record the evidence. Prioritise the repairs.
The Trust Audit Kit: Semiotics Edition
72-page illustrated digital workbook · self-guided PDF
$27
Get The Trust Audit Kit